Link: Believable Fantasy

10:27 PM

(3) Comments

"Of audiences and Colors and Mills & Boon" - This is a brilliant little post and I just had to share it.

Star Plus and many other GECs started the Saas-Bahu saagas a few years back. In the beginning the combination of extravagant settings and everyday family issues worked well to capture the aspirations and fascination of many a Indian housewife. However over a period of time the focus of the script writers and producers seemed to have tilted more towards the extravagance factor and less on building real issues. This is where they went wrong, they pushed the envelope beyond a point where it was just simply unbelievable and in the process forgot about the backbone that every story needs - an interesting, relevant and captivating plot. And Colors called on this brilliantly. 

Well these are just thoughts that to came to my mind after reading the post, Anant Rangaswamy, the author, has nailed it perfectly, please read!

Probably also a lesson for all of us in designing our advertising and communication - create fantasy, but "believable fantasy". 

Amit Budhiraja

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3 Responses to "Link: Believable Fantasy"

Abhsihek Bhattacharya said :
April 20, 2009 at 11:27 PM
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Abhsihek Bhattacharya said :
April 20, 2009 at 11:29 PM
Totally agree with you and Anant that Colors has been BANG ON in attracting eyeballs...the part of it is because of the huge BUDGET they have got from VIACOM 18..the money gives them space to experiment ....they have got a great programing head in Ashwini Yardi who is young and has had a big stint with ZEE TV (10 years) which was a channel patronising the saas bahu type soaps as well as talent hunt shows like SA RE GA MA ...we can say that Ashwini having experience in both the GENRES has been able to understand the pulse of the audience ..This is the sole reason for Colors being high on TRP ratings ....DIVERSE PROGRAMMING is its MANTRA catering to varied audience in the form of BALIKA VADHU,BIG BOSS ,FEAR FACTOR...

kudos to COLORS .....(oNE MORE THING aSHVINI YARDI IS VERY BEAUTIFUL)
Amit Budhiraja said :
April 20, 2009 at 11:36 PM
you know that is what surprises me - all these other channels like star plus were already well established and were making good money. essentially then they were in a better position to experiment wiht newer story lines and subjects. but i guess they were just plain lazy and had lost the pulse. for a new channel to come out with alternate subjects was a huge risk, but i think for colors this was a calculated risk and a strategy that has paid off well.

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