Marketing Brew

Star Plus and many other GECs started the Saas-Bahu saagas a few years back. In the beginning the combination of extravagant settings and everyday family issues worked well to capture the aspirations and fascination of many a Indian housewife. However over a period of time the focus of the script writers and producers seemed to have tilted more towards the extravagance factor and less on building real issues. This is where they went wrong, they pushed the envelope beyond a point where it was just simply unbelievable and in the process forgot about the backbone that every story needs - an interesting, relevant and captivating plot. And Colors called on this brilliantly. 

Well these are just thoughts that to came to my mind after reading the post, Anant Rangaswamy, the author, has nailed it perfectly, please read!

Probably also a lesson for all of us in designing our advertising and communication - create fantasy, but "believable fantasy". 

A bunch of entrepreneurs started a company called 'Paper Plane' back in 1998, which had nothing to do with travel, rather it was a company that offered web designing and hosting services. These guys landed their first major contract wtih Thomas Cook for designing their website and maintaining the back-end of their online operations in India. 

After 6-something years of running thomas cook's online operation and gaining a wealth of insightful information on the travel industry and consumer behavior, these guys actually start thinking that hey travel seems to be a huge opportunity and the TC people don't look to serious about it, why not we put our learnings over the years to good use and tap this opportunity ourselves. 

2 years and several meetings with angel investors later, Cleartrip.com was born in 2006. 

Talk about being at the right place at the right time and having an eye for opportunities !!